Let’s face it, sometimes the Superbowl advertisements are more entertaining than the game itself (although this year was nice enough to give us an entertaining game with a shocking finish). And nearly every single ad still seems to be marketed towards men, even though the audience has been split nearly 50/50 even back in 2012.
These ads provide us with a very interesting look into how men and masculinity are portrayed in the media during one of the year’s most popular television events. Unfortunately, even today we still see big name companies resorting to tired tropes of what it means to “be a man.”
Early on in the game, we’re presented with an ad from Chevy, showing a group of women claiming that a man standing next to a truck is sexier and more desirable than that same man standing next to a sedan.
Sociolitics 